Filippa Agaton is an emerging fashion designer, recently graduated from Beckmans - College of Design.

Her collection “A homage to ambivalence” feels classic, minimalistic and timeless with an edge. The identity was created based on the interpretation of the collection, especially focusing on the “edge”.  Filippa is a young and talented designer, eager to show the world her creativity which should be shown in her brand - something unapologetically bold and juvenile.

The logotype and symbol was inspired by Filippa’s interest in architecture with its hard shapes and materials. The typography stayed simple and clean to balance out the bold symbol and the brand imagery communicates confidence but is still earthy and minimalistic.