Blå is a music label named after an iconic club in Eskilstuna that defined Swedish pop culture during the late 90s and early 2000s. As a tribute to this legendary venue, where artists like Kent, Håkan Hellström and The Ark once took the stage, I designed a visual identity inspired by the aesthetic of the era.

The logo pays homage to the Y2K style and CD discs, symbolizing the music format that dominated the time. It also nods to the original logo of the club, blending nostalgia with a modern twist.

Blå also arrange club events around Eskilstuna and I had the pleasure of designing the posters. They have different themes depending on the event but are all inspired by the retro vibe.