48H – GOLD & BEST DESIGN

In the student advertising competition 48h me and my group won Gold and Best Design for our entry “We’re here when the worst happens”.

Showing a simple bite of a chocolate bar we’re visualizing dog owner’s worst nightmare (just an ounce of chocolate is toxic to a medium-sized dog) with the text “We’re here when the worst happens. Donate to 123-618 82 47 and support our work”. The Client, The Swedish animal ambulance, wanted to bring awareness about their work and get people to donate so they can continue rescue pets all over Sweden.

Words from the judges: “Sometimes it’s the most simple solution that says the most. With an eye for details this group shows how brilliant it can get when you simplify. It’s well worded, elegant and tasty - at least for us humans.”